Printing as breathing: In collaboration with the Hong Kong Print Awards, we designed the identity and accompanying printed matter for the 35th anniversary. Our design employs kraft paper to evoke a sense of materiality, enhancing the tactile experience of the book. The typography integrates “breathing” as a concept with bold, sculptural forms. Treating the text as boundaries expands, mirrors the layered nature of the printing and reflects the dynamic. It is a flexible, dynamic, and scalable design system for its communication materials.

The volume includes 108 award-winning works by 35 publishing, printing, and graphic design companies, as well as comments by jury members.